Social Media Research Paper Example | Topics and Well Written Essays - 2000 words

Social Media - Research Paper ExampleSocial media web can be used as an effective tool to promote and market different destinations around the world and to incr silence awareness in the minds of the people.This constitution explainsthe importance ofsocial media network. Effective use of social media networks can help the destination marketing organizations and other hospitality and tourism organizations in attracting themaximum design of potential travelers. These social media websitescan beused as a marketing tool in promoting different destinations. This constitution analyzes the different strategies implemented by both DMOs and Non-DMOs by dint of social media websites. It is important to understand that how hospitality and tourism industry is using this social medium to create an impact in the minds of their customers. This paper explains the use of social media networks by DMOs and Non-DMOs and their presence on social media websites. Few examples of DMOs and Non-DMOs are ex plained in the form of screenshots for the better understanding of their activities, popularity and other marketing campaigns on well known social media networks. Furthermore, the paper concludes on recommendations and suggestions that how these DMOs and Non-DMOs can improve their marketing activities on social media networks and how they can attract more people through this widely spread platform.Social Media provides a medium or a platform for social interaction. Social media is facilitated with different tools for technological communication that has changed the shift of tralatitious communication into a more interactive one (Kietzmann et.al, 2011). Over the years, social media has changed the way of communication between different individuals, organizations and communities. In this age of globalization, social media provides an ease in communication and interaction among different individuals belonging from different parts of the world with different cultural